Turning everyday habits into meaningful rewards

Martin Mexia, Head of Product - Lifestyle, leads the team at Revolut focused on building our loyalty programme from the ground up — rethinking how people interact with their financial services while earning, redeeming, and experiencing rewards in ways that feel both seamless and genuinely useful.

With a focus on accessibility and scale, he shares how thoughtful product design can create real value for customers without adding friction.

Can you share a bit about your role and how you contribute to creating loyalty features?

As Head of Product for the Loyalty department, I’ve been involved almost since the inception of the programme.

We were working to create the right programme, figuring out the earning and redemption rates. I helped implement the first versions by defining the customer experience and how the core of our programme would look like and function.

From ideation, development through launch, and up until today, I’ve been leading my team and creating goals that drive our vision towards what we want to achieve — creating real value for customers.

What excites you most about working on these features?

There are 2 main things that really excite me about this programme:

The first is how we’re democratising benefits. We’re making a loyalty programme that's available to all customers, not just credit card customers, something that was thought not possible.

The second thing is how we’re doing it at a global scale. We're the first pan-European loyalty programme for debit purchases, and we're just getting started. Today we're scaling debit and credit features in our core markets and expanding into places like Australia, India, Brazil, and Mexico (where I'm originally from). I see how my work is having a real impact, both for the business and our customers.

What are some features you’d like customers to know about?

The RevPoints ecosystem rivals credit card programmes by allowing customers to earn points on their everyday debit card purchases.

Here are some features I helped design that I think our customers would be interested in knowing:

• Earn up to 1 point per £1 spent, depending on your country and plan
• Up to 1:1 redemption on our Airline Miles partners
• A huge selection of Stays, Experiences, and Gift Cards to choose from (in case Airline Miles aren't your thing)
• Integration with other Revolut features, likes eSIMs, Lounges, and RevPay

[RevPoints, eSIMs, Lounges, Stays, Gift Cards, Credit Cards, and Miles available in select locations. More details about Revolut entities offering the services are here ravolut.com.]

How do these loyalty features work together to create value for customers?

We create a win-win virtuous cycle among us, our customers, and our partners to continuously create wow experiences.

The way we do this is by providing high-value reward options that our customers can take advantage of, redeeming offers and collecting points through normal, everyday spending as well as other experiences within the app.

How do you see the future of loyalty features evolving at Revolut?

I see the future of our loyalty programme as ubiquitous, meaning a programme that's present in everything our customers do.

We want our programme to be:

1. Bigger — in more countries and benefiting more customers
2. Faster — by introducing more ways customers can earn points, and
3. Stronger — by having more redemption partners and providing even more value for every RevPoint earned.

By building features that turn everyday spending into rewarding moments, Martin helps create something customers didn’t expect but quickly appreciate.

Interested in being part of making that difference?